Karuna Sharma · Creative Director
Design with compassion.
Beauty brands, built for the shelf. Brand identity, packaging and e-commerce creative for beauty, wellness and CPG, from the first sketch to the retail planogram.
Open to Senior Designer & Creative Director roles
Two decades making beauty and wellness brands look like they belong in prestige, specialty and mass retail, because that's where they ended up. Most of that time as the only designer in the building.
VI Peel revenue, 2019–2022, as sole in-house designer
Brand lines launched under one system at Vitality Institute
Projects shipped for retail, Amazon and e-commerce, 2007–2024
What I do
Five specialties, one standard.
Packaging
Primary and secondary packaging, built to survive the shelf and the unboxing.
02Brand Identity
Logos, systems and the rules that keep a brand consistent as it grows.
03E-commerce & Amazon
Listings, A+ content, Shopify and Amazon creative that sells without the shelf.
04Retail & Display
Planograms, power panels and point-of-purchase for mass retail.
05Campaign & Email
Launches, promotions and the email that carries them.
Selected work
Six to start with.
Profile
Karuna Sharma, Creative Director
Two decades of brand, packaging and e-commerce creative for beauty and wellness companies, usually as the whole creative department. Design with compassion; judge it by the result.
Index
Everything, year by year.
Contact